Product Design for Banking

Overview
Between 2021 and 2025 I worked as a Senior UX Designer at Danske Bank, one of the largest financial institutions in Scandinavia. I designed user-centric digital experiences across private and corporate banking, focusing on clarity, efficiency, and accessibility. My work combined research, prototyping, and systems thinking to transform complex financial processes into seamless experiences for clients.

Year & Place
2021–2025, Copenhagen, Denmark

Client
Danske Bank, Denmark

Role
Senior UX Designer

Team
Human Centered Design Chapter within Channels Corporate Tribe. Collaborated with a team of 11 designers (UX, UI, service design) and cross-functional partners including product owners, developers, and business analysts.

Users
Private banking customers, as well as small, medium, and large corporate clients.

Key Projects

• Designing for Clarity in Corporate Banking
  Contributed to District, a financial platform with 200,000+ users. Designed new features and flows, improved usability, and delivered UI components aligned with the design system. Enabled businesses to gain clearer overviews of their finances.

• Aligning Frontend Help with Backend Systems
  Led the redesign of the Help Universe for private customers. Streamlined information architecture, improved UX flows, and aligned frontend self-service with backend support systems to deliver more intuitive and actionable support.

• Mapping and Designing a New Ordering Journey
  Designed a digital marketplace enabling corporate customers to self-order banking products and services. Mapped end-to-end journeys, refined flows, contributed to front-end design, and supported onboarding and launches across new markets.

Process & Methodologies

• Discovery research and synthesis of user insights into design strategies

• End-to-end journey mapping to align teams and uncover opportunity areas

• Process mapping to simplify complex workflows and improve scalability

• Interactive prototyping for testing, validation, and stakeholder alignment

• Qualitative and quantitative research to ground decisions in evidence

• Agile collaboration across design, business, and tech stakeholders

Results
Delivered design improvements that increased clarity for corporate clients, streamlined private customer support, and enabled new digital product ordering flows. Built scalable solutions aligned with business strategy while ensuring compliance and accessibility standards were met.

UX Design for a Mobile App for Restaurant Staff Recruitment

Overview
UX design for a hospitality recruitment startup. The app aimed to help restaurant owners and managers streamline hiring and efficiently connect with talent through user-centered design.

Year & Place
2020, Copenhagen, Denmark

Client
Thanks Anna (startup)

Role
UX Designer

Team
2 designers (UX & UI), 3 developers, 1 business lead

Users
Restaurant owners and managers responsible for front-of-house and kitchen recruitment, without existing systems or applicant tracking tools.

Process

• Led discovery research to identify recruitment challenges in hospitality

• Conducted user interviews and field studies with restaurant managers

• Synthesized insights into clear design opportunities

• Delivered wireframes and UX recommendations defining app functionality and flows

• Iterated based on feedback and aligned with development roadmap in Productboard

Collaboration
Worked in a small, early-stage international startup team with end-to-end involvement in the product lifecycle.

Results

• Onboarded over 50 restaurants during initial rollout

• Demonstrated high market demand but operations closed due to COVID-19’s impact on the hospitality sector

Key Learnings
Gained hands-on experience with product lifecycle management, communicating design decisions across disciplines, and integrating customer insights into feature development.

Product Design for Digital Wellbeing

Overview
During my residency at The Hive in France, I also worked as a design consultant, leading the development of a device and companion app designed to help millennials manage social media addiction. The concept combined time management techniques with digital “punishment” mechanisms, inspired by Tamagotchi-style interactions, to encourage healthier digital habits.

Year & Place
2019, Aix-en-Provence, France

Client
The Camp

Role
Project Lead & UX Designer — responsible for product strategy, app design, photography, and video production

Team

• Oluwatobi Oyinlola – IoT architecture (Nigeria)

• Erik Arnell – 3D modelling (Sweden)

• Jean Baptiste – 3D art (France)

• Pepe Moussa – Visual design (Senegal)

Users
Millennials struggling with social media overuse and familiar with virtual pets or gamified productivity tools.

Process & Methodologies

• Led user research to explore digital habits and addictive behaviors

• Conducted concept ideation, wireframing, and rapid prototyping

• Applied design sprints and usability testing with target users

• Iterated designs collaboratively with an international, cross-disciplinary team

• Addressed API and security constraints while shaping technical feasibility

Challenges & Solutions
Navigated security limitations and API restrictions related to accessing social media accounts by focusing on gamified, indirect interventions.

Impact & Results

• Delivered a validated prototype tested with target users

• Positive feedback confirmed usability and effectiveness in raising awareness of digital behaviors

• Insights demonstrated strong potential for future product development in the digital wellbeing space into something more.